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Marketing 6 to 12

Question 16 of 30

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Competency 7—Knowledge of selling

DIRECTIONS: Read the question and select the best response.

The Gonzalez Company initiated a one-month sales incentive program that rewarded salespeople for opening the most new charge accounts, selling the greatest dollar volume of merchandise, or selling the most winter coats. Which best describes the company's reason for initiating the monthlong sales incentive program?

Choose an answer
Enter to expand or collapse answer.Answer expanded
Correct Response: C.